The only marketing agency with methodology approved by the New York Cannabis Control Board. We help dispensaries, cultivators, processors, and micro businesses reach more customers while staying 100% compliant with OCM regulations.
In December 2025, we presented our compliance framework to the Cannabis Control Board. We were the only presenter out of 37 public comments asked to submit a full analysis. Board Member Crystal Rodriguez personally reviewed and endorsed our approach.
OCM Community Relations refers dispensaries to us for compliance expertise
Helping develop the frameworks OCM uses for advertising enforcement
Every campaign designed to meet 9 NYCRR Parts 128-129 requirements
Compliant, effective marketing for dispensaries, cultivators, processors, and micro businesses across New York
Our flagship service — Board-approved methodology
Reach thousands of 21+ adults in your target area with surgical precision. Our GIS mapping excludes every address within 500-foot buffer zones of schools, parks, libraries, and childcare facilities.
Own the "dispensary near me" searches
Dominate local search results and build a sustainable digital presence that drives daily foot traffic to your location.
90%+ open rates with engaged customers
Direct communication with verified 21+ customers delivers the highest ROI of any digital channel. Perfect for promotions and loyalty programs.
Build brand awareness at scale
Compliant broadcast and streaming campaigns that reach 21+ audiences through properly targeted adult programming.
For processors & cultivators
Compliant marketing agreements between licensees that benefit both brands and retail locations under 9 NYCRR § 129.2(m).
Protect your license from violations
Comprehensive review of all marketing materials and strategies to identify potential violations before OCM enforcement does.
How we maximize reach while maintaining zero violations
We map every school, playground, park, library, and childcare facility in your target area with precise 500-foot buffer zones. This isn't guesswork—it's surgical precision backed by geographic information systems.
Unlike competitors who exclude entire postal routes (losing 30-50% of addressable market), we exclude only specific addresses within buffer zones. In high-density areas, this means excluding 120+ individual addresses per route while maintaining maximum reach.
Every postal route must meet 77%+ adult population requirements under 9 NYCRR § 129.2(g). We verify demographics, finalize creative with all required warnings, and execute with complete documentation for OCM audits.
New York's cannabis advertising regulations are among the most restrictive in the nation. Most marketing agencies don't understand the compliance requirements—and violations carry penalties up to $100,000 per incident.
We recently analyzed a competitor's cannabis advertising campaign and identified 8-10 violations across their 12-month contract:
Potential exposure: $80,000-$500,000 in fines.
The dispensary had no idea they were non-compliant until OCM enforcement began investigating.
All requirements per 9 NYCRR Parts 128-129
From Buffalo to Syracuse, we're driving measurable growth for cannabis businesses
Multi-dispensary EDDM campaign across Western New York targeting the Buffalo-Syracuse corridor
Revenue generated in just 4 days for one location
Competitor dispensaries: $500-900 same period
Most effective channel with 3-5% response rates
90%+ open rates, highest ROI
90% open rates within 3 minutes
Own the "dispensary near me" searches
When properly targeted to 21+ audiences
Now explicitly allowed (November 2025)
Shelf-talkers, displays, educational materials
Prohibited on major platforms
Shadowbanned, age-gating unreliable
Explicitly prohibited (9 NYCRR § 129.2(b)(11))
Cannot depict in advertising (§ 129.2(j))
Cartoons, mascots, toys, candy all prohibited
7 specific warnings must appear
500-foot exclusions around schools, parks, etc.
Flexible engagement models designed for cannabis businesses at every stage
Perfect for specific campaigns and one-time needs
Individual campaigns with clear deliverables and timelines. Ideal for testing our services or executing specific marketing initiatives.
New dispensaries, seasonal campaigns, testing our services, specific initiatives with defined scope
Investment: Varies by project scope
Typically $1,500 - $5,000 per project
Ongoing partnership for sustained growth
Comprehensive marketing management with continuous optimization and compliance oversight. Build long-term market dominance.
Established dispensaries, cultivators/processors seeking brand awareness, businesses committed to market leadership
Investment:Starting at $3,000/month
Based on scope, channels, and market size
We'll review your current marketing materials, identify potential violations, and show you exactly how to reach more customers without risking your license.
Chris Wronski
CEO & Cannabis Marketing Strategist
W Marketing Group
Serving dispensaries, cultivators, processors, and micro businesses throughout New York State
We're not just another marketing agency that stumbled into cannabis. We're compliance experts who understand that in regulated industries, expertise is everything.
OCM Community Relations refers dispensaries to us for compliance expertise. We're not guessing at regulations—we're helping develop them.
Our "Geographic vs Individual Marketing" framework was presented to the Cannabis Control Board. We were the only presenter out of 37 asked for a complete analysis.
While other agencies promise reach, we deliver measurable ROI. 750% average returns, 5% response rates, and zero violations across every campaign.
Based in Lockport, serving the Buffalo-Syracuse corridor. We understand the unique compliance challenges of New York's cannabis market.
W Marketing Group
512 Bewley Building
Lockport, NY 14094